The course offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. The students will have a grasp on how real companies build and implement effective strategies as well as marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. Health Care Marketing is designed for students of Marketing and future administrators as a guide to the most successful strategies and techniques
- Teacher: Franzy Bowen